Green Strategy is an innovation-driven and research-based consultancy firm specializing in sustainability and circularity issues of the fashion industry. The company provides support to all fashion companies in Sweden and internationally, as well as public organisations, however primarily to smaller and younger businesses. Our aim is to help clients develop and communicate their sustainability and circularity ambitions and ongoing work more successfully, based on key sustainability principles, circular thinking, best practice and latest research. Our long term vision is to contribute to a more sustainable and circular fashion and apparel industry, through high quality tailored consultancy services. Established in 2012 with a base in Stockholm, the company is run by Anna Brismar (PhD), sustainability consultant and founder.