One integrated vision for the fashion industry
The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
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Global Change Award Summit 2019
Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
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Speaking at Giving Women Conference 2018
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
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Predictions on sustainability and fashion for 2018 and beyond
Three important trends can be seen for the global fashion industry over the coming years. Firstly, fashion consumers are likely to grow increasingly tired of the mass-produced, fast-to-market and similar-looking…
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A new fashion era – conscious, circular and compassionate
The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we…
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How to get a more sustainable style
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
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Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
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She Upcycles For a Circular Future
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
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The Circular Fashion Framework 1.0 – soon to be released
Over the coming weeks, a new international sustainability and circularity framework for the fashion, apparel and textile industry will be released. The framework, entitled “The Circular Fashion Framework (CFF)”, is…
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Circular Transitions conference in London
About three weeks ago, on November 23-24, a global conference on circularity, design and textiles, called Circular Transitions, took place in central London. The two-days’ event was the first global event…
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The power of thought
Every action and feeling is preceded by a thought, as James Allen wrote in 1904 (Source). This insight has also been poetically formulated by Mahatma Gandhi: “Your beliefs become your thoughts,…
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Introducing the concept “single-thread knitwear”
The Italian fashion brand Benetton recently launched their innovative seamless sweater. The sweater is produced using only one long single piece of yarn, which is enabled by a high-tech Japanese…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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Circular Fashion website launched
The Circular Fashion website has just been launched. It is a “sister site” of www.greenstrategy.se and has been developed by Green Strategy to specifically address circularity issues related to fashion,…
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What can designers do?
This article was originally written for Make it last (August 2015). Make it last: Designers have a significant role to play in moving away from planned obsolescence towards a more…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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What is circular fashion?
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
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Benefits of circular business models
This article was originially written for Make it last (April 10, 2015). Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent…
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“Closing the loop” in the fashion industry
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
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Can I follow trends and be sustainable?
This article was originally written for Make it last (February 27, 2015). Make it last: Fashion can be both about following new trends and finding your own personal style. How…
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Predictions on sustainability and fashion
This article was originally written for Make it last (January 16, 2015) Make it last: “What predictions can you make for the fashion industry in terms of sustainability in the…
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Circular Fashion Network founded
In mid-October this year, a new international network was launched, called the Circular Fashion Network (CFN). The network is an open professional network composed of individuals working professionally, or through…
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All these new clothes
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
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Vad är cirkulärt mode?
Vad betyder egentligen cirkulärt mode? Cirkulärt mode handlar om både “hållbara” och “cirkulära” strategier för modevärlden, dvs hur modebranschen kan bli mer hållbar, i traditionell mening men också utifrån ett…
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CFST 2014 flyttat till 7 september
Söndagen den 7 september hålls ett nytt modeevent i Stockholm, CIRCULAR FASHION – SHOW & TALK 2014, på temat mode, hållbarhet och cirkulär ekonomi. Ursprungligen skulle eventet ha genomförts lördagen den…
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CIRCULAR FASHION – SHOW & TALK 2014
Hållbarhetsfrågor i modebranschen är mer aktuella än någonsin. Även begreppet cirkulär ekonomi är på stark frammarsch både i Sverige och internationellt. För att ge möjlighet till fördjupande samtal och inspirerande…
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Circular frameworks for sustainable business
Over the last two years, the notion of ‘a circular economy’ has gained rapid grounds worldwide. Not only policy makers, thought leaders and researchers but also NGOs, manufacturing companies and…
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H&M’s gift in the CFS goodie bag
As expected at large conferences, all attendees of the Copenhagen Fashion Summit were given a goodie bag upon their arrival at the Opera house (on April 24, 2014). But, what…
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Seminar on sustainable business models
Last week, I participated in the seminar “Sustainable innovation – A step into the future”, arranged by The Natural Step in Stockholm (March 6). The seminar brought together participants from…
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A circular approach for the fashion industry
The concepts “circular material flows”, “cradle-to-cradle” and “closed loop systems” are rapidly gaining grounds, since just a few years back. Not only environmental organizations, networks and research institutes, but also…
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