Three important trends can be seen for the global fashion industry over the coming years. Firstly, fashion consumers are likely to grow increasingly tired of the mass-produced, fast-to-market and similar-looking fashion styles that dominate the market today. Instead, we are likely to see a rise in the demand for more…
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The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we have also witnessed another concept entering the fashion stage, i.e. the concept of ‘circular fashion’. Circular fashion, which is based…
“Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable fashion. How can we guide everyday consumers in becoming more sustainable in relation to fashion? In general, people have different relationships to fashion, both in terms of how ready they are to follow trends, and also…
References for Anna Brismar, PhD, owner and senior consultant
Anna is a real trustworthy person, spending whatever time needed to deliver good results. She is an excellent analytical consultant, coming up with fresh ideas. I can warmly recommend her.
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