This spring and summer, I have been working part time for a non-profit organization called Future Threads Project (FTP), as board member and sustainability advisor. Meanwhile, my own company Green Strategy has been in a creative stage of development, as regards client materials, the homepage, logo, internal competence development, etc.
Although both FTP and Green Strategy are concerned with issues of sustainable fashion, intentionally they focus on different dimensions and aspects of the field. On the one hand, Green Strategy focuses on the roles and possibilities of fashion producers as regards environmental sustainability. FTP, on the other hand, is mainly concerned with the fashion consumers and their role in pushing for change in the fashion industry towards increased sustainability through changes in consumer attitudes and behavioural patterns. As a central team member, I have been closely involved in the development of FTP (since its inception in March 2013). With its highly set ambition to becoming an international platform for exchange of ideas, inspiration and information for consumers in the field of sustainable fashion, mainly for younger generations, FTP has grown rapidly beyond expectations. As Paula Ponzer (founder and project manager) initially anticipated, various forms of social media (e.g. Facebook and Instagram) have played an important role in reaching out to and communicating with a steadily growing number of FTP followers.
Being part of an ambitions project and a dynamic and growing network, meeting people working for the same cause, has been highly motivating and inspiring. Nevertheless, from this autumn onward, my focus will continue to be my clients and the development of Green Strategy. Meanwhile, my non-profit enagement in FTP will remain true, as a board member and sustainability advisor. I can already see positive cross-over effects.