One integrated vision for the fashion industry
The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
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Global Change Award Summit 2019
Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
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Predictions on sustainability and fashion for 2018 and beyond
Three important trends can be seen for the global fashion industry over the coming years. Firstly, fashion consumers are likely to grow increasingly tired of the mass-produced, fast-to-market and similar-looking…
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Today’s environmental problems require major mindshifts
When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost…
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The problems of our ready-made society
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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All these new clothes
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
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Fashion industry going global AND local
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
Read More Topp 6 artiklar om cirkulärt mode
One integrated vision for the fashion industry
The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
Read More 
What is circular fashion?
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
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Benefits of circular business models
This article was originially written for Make it last (April 10, 2015). Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent…
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“Closing the loop” in the fashion industry
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
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Circular frameworks for sustainable business
Over the last two years, the notion of ‘a circular economy’ has gained rapid grounds worldwide. Not only policy makers, thought leaders and researchers but also NGOs, manufacturing companies and…
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A circular approach for the fashion industry
The concepts “circular material flows”, “cradle-to-cradle” and “closed loop systems” are rapidly gaining grounds, since just a few years back. Not only environmental organizations, networks and research institutes, but also…
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What can designers do?
This article was originally written for Make it last (August 2015). Make it last: Designers have a significant role to play in moving away from planned obsolescence towards a more…
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Turning waste into fashion
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
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Colouring and prints on textiles
Make it last: “What should one avoid when it comes to colouring and prints on textiles?” (Anna Brismar): “There are different methods to create prints on textiles. Mechanical printing is…
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Speaking at Giving Women Conference 2018
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
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New logo for Green Strategy – reflecting our core values
Today, we launch a new logo for Green Strategy, which replaces the old logo. The new logoytype has been developed to reflect our core values as a company and brand.…
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A new fashion era – conscious, circular and compassionate
The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we…
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How to get a more sustainable style
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
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Finding rest in spaces in-between
Modern life is far from restful. Every day we are bombarded by messages that we should do more, be more, buy more, and achieve more. We rarely have any time…
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Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
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She Upcycles For a Circular Future
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
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The Circular Fashion Framework 1.0 – soon to be released
Over the coming weeks, a new international sustainability and circularity framework for the fashion, apparel and textile industry will be released. The framework, entitled “The Circular Fashion Framework (CFF)”, is…
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Circular Transitions conference in London
About three weeks ago, on November 23-24, a global conference on circularity, design and textiles, called Circular Transitions, took place in central London. The two-days’ event was the first global event…
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