The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
Three important trends can be seen for the global fashion industry over the coming years. Firstly, fashion consumers are likely to grow increasingly tired of the mass-produced, fast-to-market and similar-looking…
When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost…
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
This article was originially written for Make it last (April 10, 2015). Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent…
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
The concepts “circular material flows”, “cradle-to-cradle” and “closed loop systems” are rapidly gaining grounds, since just a few years back. Not only environmental organizations, networks and research institutes, but also…
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
Today, we launch a new logo for Green Strategy, which replaces the old logo. The new logoytype has been developed to reflect our core values as a company and brand.…
The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we…
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
Modern life is far from restful. Every day we are bombarded by messages that we should do more, be more, buy more, and achieve more. We rarely have any time…
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…