We use the term ‘conscious fashion’ to refer to a more sustainable fashion industry, but what about ‘sub-conscious fashion’? In the world of psychology, when we talk about the ‘conscious’ and ‘subconscious’ mind, the subconscious mind generally refers to a belief system (that is thought patterns and values) that is acquired…
The Circular Fashion website has just been launched. It is a “sister site” of www.greenstrategy.se and has been developed by Green Strategy to specifically address circularity issues related to fashion, apparel and textiles. This website aims to spread awareness and promote dialogue around the concept, principles and best practices of circular…
Make it last: Designers have a significant role to play in moving away from planned obsolescence towards a more sustainable fashion industry. What choices can designers make to contribute to more long lasting fashion? Anna Brismar: Yes, the fashion industry has been dominated by the strategy of planned obsolescence since…
Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime. For at least half a century now, the mainstream fashion industry has intentionally produced goods of poorer quality to encourage continuous consumption. Do you see any shifts in attitudes today among the…
Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would you describe a “circular fashion consumer”? Anna Brismar: To give you a brief background, the concept ‘circular fashion’ was first used publicly in June 2014 by two persons independently of each other….
