In autumn 2016, Anna Brismar contributed as jury member for PROJECT JUST. PROJECT JUST is an initiative launched in 2014 by N Grillon and S Alshehail with a mission “to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing” (source). For this purpose, PROJECT JUST identifies and appoints brands, of different categories, which are seen to move “the industry in a positive direction” (source). Five categories of brands have so far been presented for the JUST APPROVED curated list of approved brands (as per January 2017). The selection process is based on careful research of main sustainability challenges, latest innovations, industry norms and best practice. It is lead by a project team and supported by special juries. Anna Brismar was appointed jury member for the category Handbags and Leather along with Elizabeth Kline, William Rossi and Jacinta Fitzgerald.
For more information, see the JUST APPROVED website.
CIRCULAR FASHION – SHOW & TALK 2014
In June 2014, Anna Brismar was appproached by Cradlenet (a non-profit Swedish organisation) to organize a sustainable fashion show in central Stockholm. With only two months at hand, no offered budget and limited support, Anna accepted the non-profit assignment as an opportunity to promote sustainability in the Swedish fashion industry. Spurred by her own growing interest in circular economy and its implications for fashion and apparel, she wholeheartedly took on the work and refined the concept to also include aspects of circularity, giving it the event its name “CIRCULAR FASHION – SHOW&TALK 2014” (CFST 2014). Hereby, the term “circular fashion” was coined (June 2014).
The CFST 2014 event was held on September 7 in Stockholm City. It consisted of an outdoor fashion show with professional models, hair stylists, makeup artists, a presenter and DJ. Also it held two separate panel debates, with around 10 hand-picked panelists and a moderator, discussing circularity issues related to fashion and textiles for the first time in Sweden in a focused manner. As for the fashion show, it showcased both well-known and upcoming fashion brands, such as Filippa K, Nudie Jeans, Houdini Sportswear, Swedish Stockings, Globe Hope and Stormie Poodle.
The entire event was enabled thanks to numerous great sponsors, such as MIKA (model agency), Björn Axén (hair stylists), Maria Åkerberg (for makeup and artists), Sånge Design (graphics) and many others, of which several generously provided “goodies on demand” to all backstage staff (models, stylists, makeup artists, etc). The panelists were instead offered special goodies by Maria Åkerberg and Ecocharter. Main sponsor of the event was Green Strategy, which provided not only the planning and managerial work (by Anna Brismar), but also financed the restaurant staff, security services, staff lunches, etc.
In all, the event was a success and set the stage for the new concept “circular fashion” on both the Swedish and international agenda. For more information, please visit circularfashionshowandtalk.com