Green Strategy is an innovative and dedicated consultancy specialized in sustainability and circularity issues of the global fashion and apparel industry. The company provides support to any fashion- or textile-related actor nationally or internationally, from small start-ups to medium-sized brands and established fashion chains, as well as public organisations and research institutes. Our main aim is to help fashion and apparel companies develop and communicate their sustainability and circularity ambitions and ongoing work more successfully, based on key sustainability principles, circular thinking, best practice and latest research. Our long term vision is to contribute to a more sustainable and circular fashion and apparel industry, through high-quality tailored consultancy services. Established in 2012 with a base in Stockholm, the company is run by Anna Brismar (PhD), senior sustainability consultant and founder.