Speaking at Giving Women Conference 2018
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
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Today’s environmental problems require major mindshifts
When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost…
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How to get a more sustainable style
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
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Finding rest in spaces in-between
Modern life is far from restful. Every day we are bombarded by messages that we should do more, be more, buy more, and achieve more. We rarely have any time…
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Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
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She upcycles for a circular future
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
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The problems of our ready-made society
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
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Circular Transitions conference in London
About three weeks ago, on November 23-24, a global conference on circularity, design and textiles, called Circular Transitions, took place in central London. The two-days’ event was the first global event…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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What is circular fashion?
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
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Sustainability according to H&M
This article was originally written for Make it last (May 20, 2015). Make it last: H&M recently launched its Conscious Actions Sustainability Report 2014. How would you summarize H&M’s main…
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Sustainability principles for fashion industry
This article was originally written for Make it last (April 24, 2015): Make it last: In discussions on sustainability, we often hear the expression “sustainability principles” or “sustainability frameworks”. Could…
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Benefits of circular business models
This article was originially written for Make it last (April 10, 2015). Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent…
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Can I follow trends and be sustainable?
This article was originally written for Make it last (February 27, 2015). Make it last: Fashion can be both about following new trends and finding your own personal style. How…
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Turning waste into fashion
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
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Circular Fashion Network founded
In mid-October this year, a new international network was launched, called the Circular Fashion Network (CFN). The network is an open professional network composed of individuals working professionally, or through…
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All these new clothes
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
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“Ask the expert” for Make it last
Since October, Green Strategy’s Anna Brismar writes articles on a weekly basis for the new professional blog Make it last. Make it last is an international digital magazine that writes featured…
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Valmöjligheter och kvalitet i framtidens modeindustri
(Denna artikel skrev jag nyligen för Slowfashionblogg som drivs av JohannaN, smyckesdesigner från Norrland med ett stort intresse för hållbart mode. Artikeln skrevs som en personlig reflektion över vad modevärlden…
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Fashion industry going global AND local
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
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Future Threads Network
Tillsammans med ett tiotal andra personer – projektledare, designers, miljökonsulter mm – har Green Strategy’s Anna Brismar varit med och bildat Future Threads Network. Nätverket är tänkt som en plattform för…
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