Global Change Award Summit 2019
Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
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Today’s environmental problems require major mindshifts
When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost…
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Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
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She upcycles for a circular future
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
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The problems of our ready-made society
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
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Circular Transitions conference in London
About three weeks ago, on November 23-24, a global conference on circularity, design and textiles, called Circular Transitions, took place in central London. The two-days’ event was the first global event…
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Introducing the concept “single-thread knitwear”
The Italian fashion brand Benetton recently launched their innovative seamless sweater. The sweater is produced using only one long single piece of yarn, which is enabled by a high-tech Japanese…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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From sub-conscious fashion to conscious?
We use the term ‘conscious fashion’ to refer to a more sustainable fashion industry, but what about ‘sub-conscious fashion’? (Dr Anna Brismar) In the world of psychology, when we talk…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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What is circular fashion?
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
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Sustainability principles for fashion industry
This article was originally written for Make it last (April 24, 2015): Make it last: In discussions on sustainability, we often hear the expression “sustainability principles” or “sustainability frameworks”. Could…
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Benefits of circular business models
This article was originially written for Make it last (April 10, 2015). Make it last: Fashion companies are beginning to explore new business models and customer services, such as rent…
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Water challenges in the fashion industry
This article was originally written for Make it last (March 27, 2015). Make it last: Water has become a growing concern for the fashion industry. Could you give us a…
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“Closing the loop” in the fashion industry
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
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Turning waste into fashion
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
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The importance of ethics
This article was originally written for Make it last (January 30, 2015). Make it last: Sustainable fashion is fundamentally about ethics. How do you believe consumers will approach ethical aspects…
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Predictions on sustainability and fashion
This article was originally written for Make it last (January 16, 2015) Make it last: “What predictions can you make for the fashion industry in terms of sustainability in the…
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Circular Fashion Network founded
In mid-October this year, a new international network was launched, called the Circular Fashion Network (CFN). The network is an open professional network composed of individuals working professionally, or through…
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All these new clothes
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
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Colouring and prints on textiles
Make it last: “What should one avoid when it comes to colouring and prints on textiles?” (Anna Brismar): “There are different methods to create prints on textiles. Mechanical printing is…
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“Ask the expert” for Make it last
Since October, Green Strategy’s Anna Brismar writes articles on a weekly basis for the new professional blog Make it last. Make it last is an international digital magazine that writes featured…
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H&M soon to launch Green Store concept
Trend analysis, forecasting and developing sustainable business models are key services of Green Strategy. Thus, it is with particular interest that we are following progress in the field. In the…
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H&M’s gift in the CFS goodie bag
As expected at large conferences, all attendees of the Copenhagen Fashion Summit were given a goodie bag upon their arrival at the Opera house (on April 24, 2014). But, what…
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Review of Copenhagen Fashion Summit
Two weeks ago, the world’s largest conference on sustainability and fashion – the Copenhagen Fashion Summit (CFS) – was held in the beautiful Opera house of Copenhagen, Denmark. It was…
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Copenhagen Fashion Summit 2014
In just a few weeks, the most important international event on sustainable fashion this year will take place in Copenhagen. It is the Copenhagen Fashion Summit that holds its third…
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Seminar on sustainable business models
Last week, I participated in the seminar “Sustainable innovation – A step into the future”, arranged by The Natural Step in Stockholm (March 6). The seminar brought together participants from…
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Valmöjligheter och kvalitet i framtidens modeindustri
(Denna artikel skrev jag nyligen för Slowfashionblogg som drivs av JohannaN, smyckesdesigner från Norrland med ett stort intresse för hållbart mode. Artikeln skrevs som en personlig reflektion över vad modevärlden…
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A circular approach for the fashion industry
The concepts “circular material flows”, “cradle-to-cradle” and “closed loop systems” are rapidly gaining grounds, since just a few years back. Not only environmental organizations, networks and research institutes, but also…
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Fashion industry going global AND local
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
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Föreläsning om hållbart mode
Föreläste igår på 2,6 miljonerklubbens frukostseminarium, som denna gång hade temat “Mod och mode”. Med rubriken “Hur skapar vi ett hållbart mode?” talade jag om vilka hållbarhetsfrågor som klädföretagen bör ta…
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KappAhls och Lindex miljöarbete
Idag har Green Strategy’s Anna Brismar, tillsammans med miljövetaren Sara Forsberg, färdigställt en jämförande studie av KappAhls och Lindex miljöledningssystem. Specifikt har vi analyserat hur modekedjornas miljöpolicy, miljömål och miljöaspekter följer…
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