One integrated vision for the fashion industry
The fashion industry – a reflection of global events and movements In many ways, the global fashion industry is a reflection of key events and movements in our global society…
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Speaking at Giving Women Conference 2018
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
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Predictions on sustainability and fashion for 2018 and beyond
Three important trends can be seen for the global fashion industry over the coming years. Firstly, fashion consumers are likely to grow increasingly tired of the mass-produced, fast-to-market and similar-looking…
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A new fashion era – conscious, circular and compassionate
The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we…
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How to get a more sustainable style
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
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Finding rest in spaces in-between
Modern life is far from restful. Every day we are bombarded by messages that we should do more, be more, buy more, and achieve more. We rarely have any time…
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Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
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The Circular Fashion Framework 1.0
Over the coming weeks, a new international sustainability and circularity framework for the fashion, apparel and textile industry will be released. The framework, entitled “The Circular Fashion Framework (CFF)”, is…
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Circular Transitions conference in London
About three weeks ago, on November 23-24, a global conference on circularity, design and textiles, called Circular Transitions, took place in central London. The two-days’ event was the first global event…
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The power of thought
Every action and feeling is preceded by a thought, as James Allen wrote in 1904 (Source). This insight has also been poetically formulated by Mahatma Gandhi: “Your beliefs become your thoughts,…
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Introducing the concept “single-thread knitwear”
The Italian fashion brand Benetton recently launched their innovative seamless sweater. The sweater is produced using only one long single piece of yarn, which is enabled by a high-tech Japanese…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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From sub-conscious fashion to conscious?
We use the term ‘conscious fashion’ to refer to a more sustainable fashion industry, but what about ‘sub-conscious fashion’? (Dr Anna Brismar) In the world of psychology, when we talk…
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Circular Fashion website launched
The Circular Fashion website has just been launched. It is a “sister site” of www.greenstrategy.se and has been developed by Green Strategy to specifically address circularity issues related to fashion,…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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What is circular fashion?
This article was originally written for Make it last (June 1, 2015). Make it last: Circular fashion is quite a new concept in the context of sustainable fashion. How would…
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Master Class in Change for Sustainability
Two weeks ago I had the pleasure to attend the Master Class in Change for Sustainability in Stockholm, Sweden. The Master Class is a widely recognized course, organized and held by…
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Sustainability principles for fashion industry
This article was originally written for Make it last (April 24, 2015): Make it last: In discussions on sustainability, we often hear the expression “sustainability principles” or “sustainability frameworks”. Could…
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“Ask the expert” for Make it last
Since October, Green Strategy’s Anna Brismar writes articles on a weekly basis for the new professional blog Make it last. Make it last is an international digital magazine that writes featured…
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H&M’s gift in the CFS goodie bag
As expected at large conferences, all attendees of the Copenhagen Fashion Summit were given a goodie bag upon their arrival at the Opera house (on April 24, 2014). But, what…
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Seminar on sustainable business models
Last week, I participated in the seminar “Sustainable innovation – A step into the future”, arranged by The Natural Step in Stockholm (March 6). The seminar brought together participants from…
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A circular approach for the fashion industry
The concepts “circular material flows”, “cradle-to-cradle” and “closed loop systems” are rapidly gaining grounds, since just a few years back. Not only environmental organizations, networks and research institutes, but also…
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