Global Change Award Summit 2019
Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
Read More 
Speaking at Giving Women Conference 2018
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
Read More 
New logo for Green Strategy – reflecting our core values
Today, we launch a new logo for Green Strategy, which replaces the old logo. The new logoytype has been developed to reflect our core values as a company and brand.…
Read More 
How to get a more sustainable style
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
Read More 
Harvesting the trees for our vanity
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
Read More 
She upcycles for a circular future
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
Read More 
The Circular Fashion Framework 1.0
Over the coming weeks, a new international sustainability and circularity framework for the fashion, apparel and textile industry will be released. The framework, entitled “The Circular Fashion Framework (CFF)”, is…
Read More 
The problems of our ready-made society
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
Read More 
The power of thought
Every action and feeling is preceded by a thought, as James Allen wrote in 1904 (Source). This insight has also been poetically formulated by Mahatma Gandhi: “Your beliefs become your thoughts,…
Read More 
Introducing the concept “single-thread knitwear”
The Italian fashion brand Benetton recently launched their innovative seamless sweater. The sweater is produced using only one long single piece of yarn, which is enabled by a high-tech Japanese…
Read More 
From sub-conscious fashion to conscious?
We use the term ‘conscious fashion’ to refer to a more sustainable fashion industry, but what about ‘sub-conscious fashion’? (Dr Anna Brismar) In the world of psychology, when we talk…
Read More 
Circular Fashion website launched
The Circular Fashion website has just been launched. It is a “sister site” of www.greenstrategy.se and has been developed by Green Strategy to specifically address circularity issues related to fashion,…
Read More 
Sustainability according to H&M
This article was originally written for Make it last (May 20, 2015). Make it last: H&M recently launched its Conscious Actions Sustainability Report 2014. How would you summarize H&M’s main…
Read More 
Water challenges in the fashion industry
This article was originally written for Make it last (March 27, 2015). Make it last: Water has become a growing concern for the fashion industry. Could you give us a…
Read More 
“Closing the loop” in the fashion industry
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
Read More 
Turning waste into fashion
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
Read More 
Predictions on sustainability and fashion
This article was originally written for Make it last (January 16, 2015) Make it last: “What predictions can you make for the fashion industry in terms of sustainability in the…
Read More 
Vad är cirkulärt mode?
Vad betyder egentligen cirkulärt mode? Cirkulärt mode handlar om både “hållbara” och “cirkulära” strategier för modevärlden, dvs hur modebranschen kan bli mer hållbar, i traditionell mening men också utifrån ett…
Read More 
CFST 2014 flyttat till 7 september
Söndagen den 7 september hålls ett nytt modeevent i Stockholm, CIRCULAR FASHION – SHOW & TALK 2014, på temat mode, hållbarhet och cirkulär ekonomi. Ursprungligen skulle eventet ha genomförts lördagen den…
Read More 
H&M soon to launch Green Store concept
Trend analysis, forecasting and developing sustainable business models are key services of Green Strategy. Thus, it is with particular interest that we are following progress in the field. In the…
Read More 
Är storskalig textilfiberåtervinning möjlig?
Här lanseras nu för första gången en färsk rapport som presenterar hur de materialmässiga och ekonomiska förutsättningarna ser ut idag för storskalig fiberåtervinning av bomull- och viskostextilier i Sverige. Rapporten är ett…
Read More 
H&M’s gift in the CFS goodie bag
As expected at large conferences, all attendees of the Copenhagen Fashion Summit were given a goodie bag upon their arrival at the Opera house (on April 24, 2014). But, what…
Read More 
Review of Copenhagen Fashion Summit
Two weeks ago, the world’s largest conference on sustainability and fashion – the Copenhagen Fashion Summit (CFS) – was held in the beautiful Opera house of Copenhagen, Denmark. It was…
Read More 
Copenhagen Fashion Summit 2014
In just a few weeks, the most important international event on sustainable fashion this year will take place in Copenhagen. It is the Copenhagen Fashion Summit that holds its third…
Read More 
Seminar on sustainable business models
Last week, I participated in the seminar “Sustainable innovation – A step into the future”, arranged by The Natural Step in Stockholm (March 6). The seminar brought together participants from…
Read More 
Fashion industry going global AND local
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
Read More