Obviously, there is still much room for improvements within the global fashion industry before we can call mainstream fashion anything close to sustainable and circular. Many large global brands are…
I am delighted to share with you that I will be speaking at the Giving Women Annual Conference 2018 on its overall theme ‘The Fashion Industry – Women’s Friend or Foe?‘…
Today, we launch a new logo for Green Strategy, which replaces the old logo. The new logoytype has been developed to reflect our core values as a company and brand.…
How can each of us find personal motivation to become more sustainable in relation to fashion? “Sustainable fashion” is quite a broad concept, covering many different forms of more sustainable…
Over the last year, “ultra-fast fashion” has become a popular term among actors working in the field of sustainable fashion. Essentially it means that fashion is designed and produced for…
Designer Marie-Louise Hellgren at work – an innovative design process driven by ethical and environmental values. Upcycling is part of the growing field of circular design, furniture and fashion. Sustainable…
Over the coming weeks, a new international sustainability and circularity framework for the fashion, apparel and textile industry will be released. The framework, entitled “The Circular Fashion Framework (CFF)”, is…
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
Every action and feeling is preceded by a thought, as James Allen wrote in 1904 (Source). This insight has also been poetically formulated by Mahatma Gandhi: “Your beliefs become your thoughts,…
The Italian fashion brand Benetton recently launched their innovative seamless sweater. The sweater is produced using only one long single piece of yarn, which is enabled by a high-tech Japanese…
We use the term ‘conscious fashion’ to refer to a more sustainable fashion industry, but what about ‘sub-conscious fashion’? (Dr Anna Brismar) In the world of psychology, when we talk…
The Circular Fashion website has just been launched. It is a “sister site” of www.greenstrategy.se and has been developed by Green Strategy to specifically address circularity issues related to fashion,…
This article was originally written for Make it last (May 20, 2015). Make it last: H&M recently launched its Conscious Actions Sustainability Report 2014. How would you summarize H&M’s main…
This article was originally written for Make it last (March 27, 2015). Make it last: Water has become a growing concern for the fashion industry. Could you give us a…
This article was originally written for Make it last (March 13, 2015). Make it last: Today there is a lot of talk about developing “closed loops” for the fashion and…
This article was originally written for Make it last (February 13, 2015). Make it last: The concept of turning waste into high fashion and quality design has become a hot…
This article was originally written for Make it last (January 16, 2015) Make it last: “What predictions can you make for the fashion industry in terms of sustainability in the…
Vad betyder egentligen cirkulärt mode? Cirkulärt mode handlar om både “hållbara” och “cirkulära” strategier för modevärlden, dvs hur modebranschen kan bli mer hållbar, i traditionell mening men också utifrån ett…
Söndagen den 7 september hålls ett nytt modeevent i Stockholm, CIRCULAR FASHION – SHOW & TALK 2014, på temat mode, hållbarhet och cirkulär ekonomi. Ursprungligen skulle eventet ha genomförts lördagen den…
Trend analysis, forecasting and developing sustainable business models are key services of Green Strategy. Thus, it is with particular interest that we are following progress in the field. In the…
Här lanseras nu för första gången en färsk rapport som presenterar hur de materialmässiga och ekonomiska förutsättningarna ser ut idag för storskalig fiberåtervinning av bomull- och viskostextilier i Sverige. Rapporten är ett…
As expected at large conferences, all attendees of the Copenhagen Fashion Summit were given a goodie bag upon their arrival at the Opera house (on April 24, 2014). But, what…
Two weeks ago, the world’s largest conference on sustainability and fashion – the Copenhagen Fashion Summit (CFS) – was held in the beautiful Opera house of Copenhagen, Denmark. It was…
In just a few weeks, the most important international event on sustainable fashion this year will take place in Copenhagen. It is the Copenhagen Fashion Summit that holds its third…
Last week, I participated in the seminar “Sustainable innovation – A step into the future”, arranged by The Natural Step in Stockholm (March 6). The seminar brought together participants from…
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…