Today’s environmental problems require major mindshifts
When you look at the world around you, what do you see? Is it an abundant world with plenty of resources to go around for everyone? A world with almost…
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A new fashion era – conscious, circular and compassionate
The concept ‘conscious fashion’ has been around for quite some time now, possibly since Dr. Kate Fletcher coined the term ‘slow fashion’ in 2007. Over the last three years, we…
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The problems of our ready-made society
What we once thought of as a socioeconomic system that would bring wealth and happiness to humanity, has today become a driver of environmental destruction, socioeconomic injustices, unforeseen financial risks,…
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The clothes “we don’t need”
In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an…
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From planned obsolescence to circular thinking
This article was originally written for Make it last (June 23, 2015). Make it last: A century ago, the fashion industry aimed to produce quality goods that lasted a lifetime.…
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All these new clothes
This article was originally written for Make it last (December 15, 2014). Make it last: “In your opinion, what issues are often neglected in today’s debate on fashion and sustainability?” Anna Brismar: “One…
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Fashion industry going global AND local
In the last decade, the fashion industry has been undergoing development in two seemingly opposite directions. On one hand, large fashion chains, such as H&M, are exploring new markets and…
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