About the CFST 2014
The CIRCULAR FASHION – SHOW & TALK 2014 (CFST 2014) was held on September 7 in central Stockholm. It was the first official event in Sweden on sustainability, circularity and fashion, and consisted of an outdoor fashion show and two unique panel debates, all held on Brunkebergstorg.
The CFST event was launched by Green Strategy and Cradle Net to promote dialogue and demonstrate good practice in terms of more sustainable and circular strategies for the industry. Various well-known brands participated in the fashion show, such as Filippa K, Houdini, Nudie Jeans and Kerber. Ten experts took part in the panel debates, including Elin Larsson (Filippa K), Mia Tapio (Houdini), Emma Enebog (Myrorna), Emma Elwin (Make it last), and Sanna Due Sjöström (Naturvårdsverket).
The CFST 2014 was organized and managed by Green Strategy’s Anna Brismar, with the assistance of a project team. Cradle Net stood behind the event as initiator and assigner. The entire CFST event was non-profit and enabled through several sponsors, including Scandic Hotel, MIKAs model agency, Björn Axén Academy, MAKE UP ACADEMY, MARIA ÅKERBERG and SÅNGE DESIGN. Green Strategy was also a main sponsor. To learn more, please visit the official website.
Project
Work: Project manager, developer and main executor of CFST 2014
Client: Cradle Net (Head Johan Sidenmark)
Date: June – September 2014
Project URL: circularfashionshowandtalk.com
Work description
Anna Brismar of Green Strategy was assigned the role as project manager of CFST 2014. The event was initiated by Cradle Net and further developed and refined by Anna Brismar, in dialogue with a project team. All work for the event was undertaken pro bono with the help of numerous sponsors.
As main executor of the event, Anna’s work covered a wide range of tasks, including:
– Development of the concept, structure and contents of the event
– Communication with and coordination of all actors, such as panelists, brands, models, stylists, makeup artists, and sponsors
– Responsible for marketing and PR, including social media
– Development of press material and logotype together with SÅNGE DESIGN
– Development of the official website for CFST.
