me&i is a Swedish clothing company that was founded in 2004 in Barsebäck, Sweden. Today, the company is present on five markets, i.e. Sweden, Norway, Finland, United Kingdom and Germany, and is growing steadily. Their products range from baby and children’s clothing to women’s wear, and a few men’s pieces. The clothes are appreciated for their playful and characteristic prints, their soft, durable and colorful fabrics, and their timeless and comfortable models, but also for their focus on OEKO-TEX certified and/or organic cotton fabrics to ensure healthier garments.
Since the start, me&i has been guided by a clear vision and values in line with environmental and socio-economic sustainability. This includes the ambition to create toxic-free clothes that will last for long, not only between seasons but also generations, as well as ensuring fair working conditions in their factories through close dialogue, regular visits, and evaluations based on their Code of Conduct. All of their garment factories are located in Portugal and Turkey, which enables better transparency and shorter transportation.
me&i’s clothing is sold mainly through home party events with dedicated and informed sales agents. Since recently, there is also an online shop as complement. With physical sale events, me&i is able to provide customers with information, support and personal advice and also to receive valuable direct feedback from the customers in order to further refine their product ranges.
For more information about me&i, please visit www.meandi.com.
Work: Sustainability Consultant
Client: meandi Holding AB
Date: July 2016 – 2018
Project URL: www.meandi.com
As sustainability consultant, Anna Brismar of Green Strategy supports me&i in the advancement of their overall sustainability agenda, strategic framework and operational practices. Her work includes the development of an overall vision, values, goals, strategies, principles, indicators, measures, and action plans, as well as the development of educational material and the refinement of existing external and internal communication material, all in the area of sustainability and circularity.